Our People

As founder and principal at theBATstudio Chris leverages deep expertise in the interaction between Brand, Art and Technology to provide consulting services to clients directed by, and designed to realize tangible business objectives.

Chris refined his approach to brand building as the CEO at Digital Brewing Company with a process he coined Brand Synthesis^®. The word synthesis reflects his perception that most organizations already have the key ingredients needed to develop compelling, cross-channel brand communications – they just require a little help in identifying and leveraging their knowledge and assets. At DBC, Chris helped brands such as Robert Mondavi, Kendall Jackson, Tibco, SuccessFactors, Eloqua, MarketTools, Zoomerang, GreenNote, Marshall Erdman & Associates and CTA among others, in crafting new and compelling approaches to their brand communications.

Prior to joining Digital Brewing, Chris honed his understanding of brand, design, advertising and interactive over the course of eight years through engagements with Sony, AOL, Paramount Pictures, Disney, LeapFrog, McAfee, HP, EA, Eidos Interactive, Sega, Nike, Reebok, Pony, Puma, the NBA and NFL, Airwalk, Rocket Dog, Columbia Sportswear, Mountain Hardwear, Phat Farm, and Boston Scientific among others. As a Group Accounts Director, and Business Development Director for boutiques Vehicle and odopod, and interactive agencies vivid studios, Modem Media, Red Sky Interactive and Agency.com, Chris has extensive experience developing comprehensive cross-channel brand marketing efforts with results that are dramatic and enduring.

Chris is passionate about spending time with his family, engaging in snow and water sports, debating politics and fuming about the state of public schools. He is an active member of his community, a coach for his children's sports teams and an advocate for reform in Oakland’s public schools. On weekends you'll likely find him outdoors, spending quality time with the family or enjoying a good read. He recently took up surfing – but still hears bone-quaking music every time he gets deeper than shoulder height in the red-triangle’s frigid waters.

Connect with Chris:
linkedIn: http://www.linkedin.com/in/cjharmon
slideshare: http://www.slideshare.net/chrisharmon/thebatstudio-credentials
twitter: cjharmon