Brand Synthesis®

Brand Synthesis^® is a flexible process designed to provide BAT with a detailed knowledge of our Client's offering, target audience, competitive landscape, positioning and brand. We have used this process to quickly on-board clients in a 4 hour input session, to help a Client re-position their brand in a two-day 12 hour input session, or even, in combination with detailed research and customer interviews, to launch entirely new brands from the ground up with multiple input sessions and extensive research activities. The process yields the perfect framework to provide our clients with the right service for their particular needs.