Point Of View

Branding with BAT

Posted by theBATstudio on 5 January 2012 | 145 Comments

Tags: Brand

Just returning from a trip to the North - where I visited Communitech in Waterloo, Canada. While there I had the opportunity to present on Brand in front of nearly 50 local marketers and agency execs in a monthly Peer-to-Peer workshop sponsored by my hosts.

I received a number of requests to post the preso - but due to the sensitive nature of some of the slides, have decided to post a summary here instead:

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