Resources

Featured Resources

BAT will from time to time develop position papers, webinars and how-to-guides, all of which will be archived in this resources section. These 'featured' resources represent a blend of the latest and best-of from BAT. Please let us know what you’d like to see from us and we’ll queue it up.

Point of View: Content is King Part Two

Installment Two: The three biggest content mistakes MOST companies make.

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Presentation: BAT Credentials

Twelve slides that capture BAT's unique value proposition - enjoy!

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Presentation: OMS 2011

B2B Marketing Best Practices that Need to Die: Co-Presented with Greg Ott, CMO Demandbase

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Presentations

From time to time, BAT speaks at various marketing, design, vertical and user conferences. Moving forward, we'll post un-narrated presentations here for download, AND for those of you who couldn't make the conference we'll do our best to re-record the presentations for the full experience. Interested in having BAT speak at your event? Contact us at info@thebatstudio.com.

Presentation: OMS 2010, San Jose

Learn what top B2B companies are doing well and where they're falling down when it comes to website usability. (No narration)

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Presentation: BAT Credentials

Twelve slides that capture BAT's unique value proposition - enjoy!

View on Slideshare

Presentation: OMS 2011

B2B Marketing Best Practices that Need to Die: Co-Presented with Greg Ott, CMO Demandbase

View on Slideshare

Presentation: Afri-Tech 2011 Digital Strategy

Lessons from the Front Line: Building a Brand Platform, 3 Mistakes to Avoid, 3 Routes to Success

View on Slideshare

Presentation: Afri-Tech 2011 Website Usability

How to Increase Conversion and Drive Revenue: design conventions that are proven to drive conversion, technologies you can use to better engage website visitors, and tools to measure and quantify performance

View on Slideshare

Point Of View

Our point-of-view section includes short pieces on various topics as well as more detailed and thoroughly researched white papers that dive into the topics we care about. These perspectives are all highlighted in our Point of View 'blog' where we encourage you to challenge us with your own opinion.

Point of View: Choosing A CMS

Choosing the right content management system doesn't have to be a daunting task. With strategic planning you can find the right system fairly quickly.

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Point of View: SEO Today

Running a business today is, at its core, not fundamentally different than running a business thirty years ago, fifty years ago, or even one hundred years ago.

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Point of View: Content is King Part One

A POV series focusing on–you guessed it–why content matters more than ever.

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Point of View: Content is King Part Two

Installment Two: The three biggest content mistakes MOST companies make.

Download POV