The Brand Art process worked to capture the essence of ABA and provided the client with numerous options for visually communicating their offering.

BAT engaged the client in a robust Brand Synthesis® including comprehensive interviews with key team members leading to precise messaging development and informed visual design.

BAT used Brand Synthesis® to facilitate a single day input session with the large marketing team to create a framework that supported development of a strong messaging statement, a detailed project brief and redesign of the website.

BAT developed multiple direction to creatively represent the essence of the brand offering. After thorough validation and testing a direction was selected to ensure customer-oriented brand direction.

BAT used Brand Synthesis® to develop a comprehensive messaging platform and providing the foundation for the redesign of the website, trade-show experience, campaign directions, and overall brand presence.

BAT distilled a complex offering into a simple, customer-focused, benefits oriented platform that established not only a comprehensive communication platform but the tagline: The Power to Succeed!

BAT led the interviews of over two dozen clients, prospects, and control individuals to validate the brand position and the direction of the re-invention.

BAT's experts in SEM, SEO, and lead gen. crafted PPT decks with a new strategy for engagement providing a continuous 360 degree brand experience.

BAT developed a series of go-to-market messages that sought to differentiate the offering while maintaining an emotional connection to the brand.

Through Brand Synthesis® BAT identified key areas for opportunity and growth in the core brand offering.

BAT created the PPT and facilitated this key event helping Taproot maintain and expand operations through 2010.

BAT worked with the executive team to design a comprehensive SaaS platform, unique to the pro bono community.