Eloqua User Testing

theBATstudio's approach to understanding and synthesizing a client's brand is the KEY differentiator between us and all the other agencies out there.

Brand Synthesis® is a flexible process designed to provide a detailed understanding of the offering, target audience, competitive landscape, positioning and brand. We have used this process to quickly on-board clients in a 4 hour input session, to help clients re-position their brand in a two-day 12 hour input session, or in combination with detailed research and customer interviews to launch entirely new brands from the ground up. The process yields the perfect framework to provide our clients with the right services for their particular needs.

After Brand Synthesis® many clients continue to engage BAT in a strategic capacity through:

robust naming activities
messaging strategy development
executive level marketing strategy facilitation
comprehensive product strategy and design
user testing, from phone interviews to prototyping and robust usability research

Read more about some of our strategic engagements in the modules to the right.

Eloqua User Testing

As the market leader, Eloqua sought the input of their customers and prospects in finalizing their new brand. BAT secured Lisa Bertelsen Research to partner with in a two-day intensive IDI process at a research facility in Boston, where we interviewed nearly two dozen Eloqua clients, prospects and a control group to identify the ideal identity, messaging and brand positions for Eloqua's brand re-invention.

ABA Brand Art

The Brand Art process worked to capture the essence of ABA and provided the client with numerous options for visually communicating their offering.

Transformational Development Brand Synthesis®

BAT engaged the client in a robust Brand Synthesis® including comprehensive interviews with key team members leading to precise messaging development and informed visual design.

Callidus Brand Synthesis®

BAT used Brand Synthesis® to facilitate a single day input session with the large marketing team to create a framework that supported development of a strong messaging statement, a detailed project brief and redesign of the website.

Eloqua Brand Art

BAT developed multiple direction to creatively represent the essence of the brand offering. After thorough validation and testing a direction was selected to ensure customer-oriented brand direction.

Eloqua Brand Synthesis®

BAT used Brand Synthesis® to develop a comprehensive messaging platform and providing the foundation for the redesign of the website, trade-show experience, campaign directions, and overall brand presence.

Eloqua Messaging

BAT distilled a complex offering into a simple, customer-focused, benefits oriented platform that established not only a comprehensive communication platform but the tagline: The Power to Succeed!

Eloqua User Testing

BAT led the interviews of over two dozen clients, prospects, and control individuals to validate the brand position and the direction of the re-invention.

Foundation Source Marketing Strategy

BAT's experts in SEM, SEO, and lead gen. crafted PPT decks with a new strategy for engagement providing a continuous 360 degree brand experience.

HotLava Messaging

BAT developed a series of go-to-market messages that sought to differentiate the offering while maintaining an emotional connection to the brand.

Taproot Brand Synthesis®

Through Brand Synthesis® BAT identified key areas for opportunity and growth in the core brand offering.

Taproot Leadership Council Facilitation

BAT created the PPT and facilitated this key event helping Taproot maintain and expand operations through 2010.

Taproot Product UI Design

BAT worked with the executive team to design a comprehensive SaaS platform, unique to the pro bono community.