theBATstudio

Overview: Brand Consulting

We're not just a 'design' or 'interactive' agency. 'Brand' we know is a dirty word and difficult to define. To say we do 'marketing' is not very sexy. But...we are all of these things. 

We provide all of these services to our clients - and more. For some we serve as Agency of Record. For others we're an extension of their marketing team. Sometimes we are hired for a specific, tactical project, though most often we engage in long-term relationships as a strategic partner. 

At the core of each engagement is the client's desire to work with smart, flexible people to realize business objectives through marketing, brand, design and technology. 

You will likely find a relevant example of what you are looking for in the projects to the right, or by navigating the menu above; however, if you don't see what you are looking for please contact us - we'd love to hear about what your needs are and discuss how we can help you achieve them. 

theBATstudio's approach to understanding and synthesizing a client's brand is the KEY differentiator between us and all the other agencies out there.

Brand Synthesis® is a flexible process designed to provide a detailed understanding of the offering, target audience, competitive landscape, positioning and brand. We have used this process to quickly on-board clients in a 4 hour input session, to help clients re-position their brand in a two-day 12 hour input session, or in combination with detailed research and customer interviews to launch entirely new brands from the ground up. The process yields the perfect framework to provide our clients with the right services for their particular needs. 

After Brand Synthesis® many clients continue to engage BAT in a strategic capacity through: 

  • robust naming activities
  • messaging strategy development
  • executive level marketing strategy facilitation
  • comprehensive product strategy and design
  • user testing, from phone interviews to prototyping and robust usability research

Read more about some of our strategic engagements in the modules to the right.

Transformational Development Brand Synthesis®
BAT engaged the client in a robust Brand Synthesis® including comprehensive interviews with key team members leading to precise messaging development and informed visual design.
  • AHBrandSynPPT 01
  • AHBrandSynPPT 02
  • AHBrandSynPPT 03
  • AHBrandSynPPT 04
Baynote Brand Art
Through multiple rounds of iteration, the Brand Art process helped to hone the messaging around the adaptive web and to bring focus to the challenges in creatively presenting the concept.
  • BaynoteBA 1
  • BaynoteBA 2
  • BaynoteBA 3
  • BaynoteBA 4
  • BaynoteBA 5
Callidus Brand Synthesis®
BAT used Brand Synthesis® to facilitate a single day input session with the large marketing team to create a framework that supported development of a strong messaging statement, a detailed project brief and redesign of the website.
  • CALBrandSynPPT 01
  • CALBrandSynPPT 02
  • CALBrandSynPPT 03
Eloqua Brand Art
BAT developed multiple direction to creatively represent the essence of the brand offering. After thorough validation and testing a direction was selected to ensure customer-oriented brand direction.
  • ELOBrandArtStudy 01
  • ELOBrandArtStudy 02
  • ELOBrandArtStudy 03
  • ELOBrandArtStudy 04
  • ELOBrandArtStudy 05
  • ELOBrandArtStudy 06
  • ELOBrandArtStudy 07
  • ELOBrandArtStudy 08
Eloqua Brand Synthesis®
BAT used Brand Synthesis® to develop a comprehensive messaging platform and providing the foundation for the redesign of the website, trade-show experience, campaign directions, and overall brand presence.
  • ELOBrandSyn 01
  • ELOBrandSyn 02
  • ELOBrandSyn 03
Eloqua Messaging
BAT distilled a complex offering into a simple, customer-focused, benefits oriented platform that established not only a comprehensive communication platform but the tagline: The Power to Succeed!
  • BATWorkEloquaMessaging 1
  • BATWorkEloquaMessaging 2
Eloqua User Testing
BAT led the interviews of over two dozen clients, prospects, and control individuals to validate the brand position and the direction of the re-invention.
  • ELOUserTesting 01
  • ELOUserTesting 02
  • ELOUserTesting 03
  • ELOUserTesting 08
Foundation Source Marketing Strategy
BAT's experts in SEM, SEO, and lead gen. crafted PPT decks with a new strategy for engagement providing a continuous 360 degree brand experience.
  • FSLeadNurtPPT 01
  • FSLeadNurtPPT 02
  • FSLeadNurtPPT 03
  • FSLeadNurtPPT 04
  • FSLeadNurtPPT 05
HotLava Messaging
BAT developed a series of go-to-market messages that sought to differentiate the offering while maintaining an emotional connection to the brand.
  • HLSMsgingPPT 01
  • HLSMsgingPPT 02
  • HLSMsgingPPT 03
  • HLSMsgingPPT 04
  • HLSMsgingPPT 05
Taproot Brand Synthesis®
Through Brand Synthesis® BAT identified key areas for opportunity and growth in the core brand offering.
  • TaprootBrandSynPPT 01
  • TaprootBrandSynPPT 02
  • TaprootBrandSynPPT 03
Taproot Leadership Council Facilitation
BAT created the PPT and facilitated this key event helping Taproot maintain and expand operations through 2010.
  • TaprootCampaignMsging 01
  • TaprootCampaignMsging 02
  • TaprootCampaignMsging 03
Taproot Product UI Design
BAT worked with the executive team to design a comprehensive SaaS platform, unique to the pro bono community.
  • TaprootSitemap 01
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