Eloqua - Dreamforce » theBATstudio

Eloqua - Dreamforce

It's al well and good to develop a great brand strategy, a beautiful and functional website, and useful, informative collateral...But if no one comes to the party - who cares?

At BAT we recognize the critical importance of Demand Generation, but we define it a little differently: Demand Generation is not just email and SEM programs, but tradeshows, PR efforts, social media and all of the programs that seek to drive awareness and engagement with your brand. We do them all!

BAT has developed broadcast and outdoor advertising. We have crafted email and landing page templates as well as custom engagement programs. We have designed and built Facebook pages. We have designed stand-alone tradeshow booths, and entire conference themes including signage, hand-outs, videos, presentations, even speeches and party decorations.

We understand that demand generation is the totality of your brand communications in the world, and we create strategic programs that respond to your specific needs.

Eloqua Dreamforce

Eloqua sought to create a social gaming experience for the Dreamforce conference that encouraged brand connection outside of the tradeshow booth and outside of the conference floor. BAT crafted the "Follow the Lead" contest to engage attendees in a lead-gathering experience designed to demonstrate the value of the Eloqua products.

Step One: plant leads all over the conference and surrounding environs in the shape of simple sticker dots.

Step Two: register participants via a pre-show email campaign, in the booth and at an online microsite. Participants provided their name, company, title, email, and cell phone number.

Step Three: participants find Leads in and around the conference center and text the leads to the specified number.

Step Four: Eloqua tracks every participants activities in an online graphical map that's also viewable at their tradeshow booth.

Step Five: At the end of the conference, the participant with the most leads wins!

Clickability Banner Campaign

BAT concepted and designed banners for support of a new product launch, completing the project in under two weeks.

Eloqua Nurturing and Demand Generation Programs

BAT leveraged unique content and product announcements to design a series of e-mail templates and campaigns presenting highly desirable, relevant content and driving more leads than any other program to date.

Eloqua Customer Success Campaign

BAT captured HD video and high-res photos of Eloqua customers that provided the foundation for the Customer Success campaigns in B2B magazine.

Eloqua Dreamforce

BAT created a social gaming experience for the Dreamforce conference that encouraged activity outside the trade-show booth and the conference floor that demonstrated the power of the Eloqua product in a fun, interactive contest.