Eloqua Nurturing and Demand Gen Programs

Eloqua Nurturing and Demand Gen Programs

It's al well and good to develop a great brand strategy, a beautiful and functional website, and useful, informative collateral...But if no one comes to the party - who cares?

At BAT we recognize the critical importance of Demand Generation, but we define it a little differently: Demand Generation is not just email and SEM programs, but tradeshows, PR efforts, social media and all of the programs that seek to drive awareness and engagement with your brand. We do them all!

BAT has developed broadcast and outdoor advertising. We have crafted email and landing page templates as well as custom engagement programs. We have designed and built Facebook pages. We have designed stand-alone tradeshow booths, and entire conference themes including signage, hand-outs, videos, presentations, even speeches and party decorations.

We understand that demand generation is the totality of your brand communications in the world, and we create strategic programs that respond to your specific needs.

Eloqua Nurturing & Demand Generation Programs

Leveraging unique content and product announcements, BAT designed a series of e-mail templates and campaigns for Eloqua. Among these were a comprehensive e-book program utilizing chapters of Steve Woods' Digital Body Language, a product launch program targeting CMOs and VPs of Sales, and a standardized template used in dozens of programs throughout the year. The two custom programs have collectively driven more leads than any other demand generation effort to date.

Clickability Banner Campaign

BAT concepted and designed banners for support of a new product launch, completing the project in under two weeks.

Eloqua Nurturing and Demand Generation Programs

BAT leveraged unique content and product announcements to design a series of e-mail templates and campaigns presenting highly desirable, relevant content and driving more leads than any other program to date.

Eloqua Customer Success Campaign

BAT captured HD video and high-res photos of Eloqua customers that provided the foundation for the Customer Success campaigns in B2B magazine.

Eloqua Dreamforce

BAT created a social gaming experience for the Dreamforce conference that encouraged activity outside the trade-show booth and the conference floor that demonstrated the power of the Eloqua product in a fun, interactive contest.