Eloqua Identity System

Identity design is closely tied to the overall brand strategy: a compact, quick-reading visualization of the brand. Our identity process always starts and ends with the insights produced in Brand Synthesis® ensuring that this vital visual reference embodies the core elements of the brand. We review the competitive landscape as well as matching personality, tone, purpose and subconscious influences in a visual representation that speaks without words.

Eloqua Identity System

Eloqua's identity suffered from age, evoking an image of a venture funded dot-com company announcing itself to the world – which it had been. Eloqua, however, had matured into the category leader in a recognized and fast-growing market. They needed a new identity that captured this position, providing a sense of stability, maturity and gravitas. The new mark succeeded by using stable, mature, strong type-face with a bold, rich red that instantly communicates stature.

Transformational Development Identity

BAT provided identity options that considered the broad landscape in differentiating the client while capturing their specific visual presence.

Transformational Development Business Systems

BAT crafted standard business elements in addition to flexible MS Word and PowerPoint templates for ongoing use.

Eloqua Identity Systems

As a mature, category leader Eloqua needed a new identity that captured the reality of who they were. The new mark captured their sense of stability, maturity and gravitas.

Eloqua Style Guide

BAT drafted a detailed style guide for Eloqua that provided both breadth and depth, maintaining the brand standards while supporting growth as needed into new mediums.

HotLava Identity Systems

The BAT designed marks captured a sense of information flow while staying true to the brand name, and helping HotLava stand out in a competitive environment.