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Overview: Identity

Identity design is closely tied to the overall brand strategy: a compact, quick-reading visualization of the brand. Our identity process always starts and ends with the insights produced in Brand Synthesis® ensuring that this vital visual reference embodies the core elements of the brand. We review the competitive landscape as well as matching personality, tone, purpose and subconscious influences in a visual representation that speaks without words.

Transformational Development Identity

BAT provided identity options that considered the broad landscape in differentiating the client while capturing their specific visual presence.

Baynote Identity

After a robust identity design exercise, BAT produced a mark to capture the concept of the adaptive web while maintaining the heritage of the Baynote brand.

Chi Identity

BAT refreshed the existing identity, retaining a sense of the familiar while refining to capture a new sophistication.

Eloqua Identity Systems

As a mature, category leader Eloqua needed a new identity that captured the reality of who they were. The new mark captured their sense of stability, maturity and gravitas.

Eloqua Style Guide

BAT drafted a detailed style guide for Eloqua that provided both breadth and depth, maintaining the brand standards while supporting growth as needed into new mediums.

HotLava Identity Systems

The BAT designed marks captured a sense of information flow while staying true to the brand name, and helping HotLava stand out in a competitive environment.

Suisun Valley Identity

The brand identity captured the experience of the community and provided a base for a system of complimentary icons for use across the member base.