BAT provided identity options that considered the broad landscape in differentiating the client while capturing their specific visual presence.

BAT crafted standard business elements in addition to flexible MS Word and PowerPoint templates for ongoing use.

BAT refreshed the existing identity, retaining a sense of the familiar while refining to capture a new sophistication.

As a mature, category leader Eloqua needed a new identity that captured the reality of who they were. The new mark captured their sense of stability, maturity and gravitas.

BAT drafted a detailed style guide for Eloqua that provided both breadth and depth, maintaining the brand standards while supporting growth as needed into new mediums.

The BAT designed marks captured a sense of information flow while staying true to the brand name, and helping HotLava stand out in a competitive environment.

The brand identity captured the experience of the community and provided a base for a system of complimentary icons for use across the member base.