Print design is a critical, if under-utilized component of any marketing strategy. Traditional print applications need to look and perform equally well in mailings, on the conference floor, and as PDF downloads from your website. Unfortunately most marketing organizations treat print as an opportunity to present massive amounts of text outside the bigger marketing strategy.
At BAT we believe that print applications are one of the most critical customer touch points you have: is the CEO of your target company more likely to independently visit your website, or be emailed a PDF overview of your offering by someone on their team? We think the latter, and therefore we focus on designing marketing collateral that is practical, beautiful, and most importantly embodies the business goals of your organization. From PowerPoint templates and presentations to MS Word templates, custom whitepapers to case studies - all share a consistent look and feel while elevating the brand perception.
Work » By Capability » Print and Marketing Collateral » Hot Lava Systems Print
BAT designed a flexible set of collateral templates for HotLava, providing both InDesign and MS Word templates to enable the client to adapt their offering to customer requirements as needed. This was a critical business requirement for a young and rapidly growing company where the ability to quickly meet customer demand is key to every sale.