Marketo Print
Print design is a critical, if under-utilized component of any marketing strategy. Traditional print applications need to look and perform equally well in mailings, on the conference floor, and as PDF downloads from your website. Unfortunately most marketing organizations treat print as an opportunity to present massive amounts of text outside the bigger marketing strategy.
At BAT we believe that print applications are one of the most critical customer touch points you have: is the CEO of your target company more likely to independently visit your website, or be emailed a PDF overview of your offering by someone on their team? We think the latter, and therefore we focus on designing marketing collateral that is practical, beautiful, and most importantly embodies the business goals of your organization. From PowerPoint templates and presentations to MS Word templates, custom whitepapers to case studies - all share a consistent look and feel while elevating the brand perception.
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Marketo Print
BAT developed a comprehensive strategy for the Revenue Cycle Optimization Annual Report that included the information design, visual design and layout of six “spreads” – providing a flexible architecture for the report that could easily accommodate future growth, provide a sense of variety, and ultimately help each article hang together with the content of the report as one cohesive body of work.
