theBATstudio

Suisun Valley Collateral

Print design is a critical, if under-utilized component of any marketing strategy. Traditional print applications need to look and perform equally well in mailings, on the conference floor, and as PDF downloads from your website. Unfortunately most marketing organizations treat print as an opportunity to present massive amounts of text outside the bigger marketing strategy.

At BAT we believe that print applications are one of the most critical customer touch points you have: is the CEO of your target company more likely to independently visit your website, or be emailed a PDF overview of your offering by someone on their team? We think the latter, and therefore we focus on designing marketing collateral that is practical, beautiful, and most importantly embodies the business goals of your organization. From PowerPoint templates and presentations to MS Word templates, custom whitepapers to case studies - all share a consistent look and feel while elevating the brand perception.   

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Suisun Valley Collateral

Suisun Valley needed a simple tri-fold brochure that fit in universal card racks, was easy to mail, provided a detailed drivable map and was compelling… No small feat for a two-sided 8.5 by 11 format. We also provided a unified system for e-mail communication that keeps every touch point connected to the brand. 

The collateral was designed to capture the elements of a clean website within the print medium. The final product was easy to use, maintain, and flexible enough to expand to future needs.
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BAT crafted a multi-tiered collateral program designed to maintain a cohesive interaction across prospect and customer touchpoints.
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BAT provided flexible collateral templates allowing the client to adapt the information for specific customer requirements as needed.
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The design for the report layouts provided a flexible architecture to accommodate future growth, allow for variety, and create continuity between different elements being presented.
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BAT created a usable brochure focused on tourism and a series of e-mail templates that ensured brand unity across communications.
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