theBATstudio

Callidus Website

We live and breathe web - in fact, we are a recognized leader in B2B, results-focused, website design. 

We have deep knowledge of, and experience in applying best-practices to building usable websites that are not only an extension of your brand, but also lead-generation machines that hit tangible business goals with provable success metrics. 

We have extensive experience designing and developing highly interactive web environments to engage prospects and visitors with your brand. We also know when to tone down the glitz and focus on content. Our core content-practice is aimed at improving website offerings by providing web optimized content to compel interaction and conversion.

In every design we consider the technology landscape and the specific needs of the client. We have developed websites on numerous CMS platforms, with a variety of marketing automation systems, and compliant with W3C standards. All of our websites are optimized for SEO, and all of our websites work across browsers and platforms.  

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Callidus Website Visual and Interactive Design

BAT developed multiple design concepts that evoked a sense of forward-looking innovation while maintaining intuitive, best-practice based constructs. To better engage the prospect, BAT explored multiple Flash and Interactive components. Ultimately we focused on a clean and simple homepage experience, utilizing Flash-drive interaction to support the Client's Resources and Partner pages with a dynamic and visually rich filtering tool. 

The website was built using two advanced Flash frameworks: Gaia and Papervision, creating an advanced interactive experience while giving the client maximum flexibility in management of the site.
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For maximum engagement BAT explored multiple Flash and Interactive components in creating a website that captured a sense of forward-looking innovation within best-practice based constructs.
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The site was built to fully utilize the client's SaaS CMS platform, engaging visitors with contextual offers, interactive content, and multiple template types.
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Leveraging the power of the client's offering the refined website is also a key demonstration piece for the Real-Time Identification Service.
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The new website was a robust overhaul designed for lead generation, highlighting the new brand positioning, and presenting content to drive more educated leads into the funnel while supporting deep-funnel sales with highly segmented content.
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The redesigned website provided a clean, compelling and easy to use experience.
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BAT created an intuitive website focused on presenting the products and driving sales.
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After thorough creative exploration BAT pursued a design positioning UC4 as a category leader, focusing on intuitive information design and promoting thought leadership.
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BAT designed and implemented multiple campaign banners utilizing intricate interactivity providing an immersive user experience.
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