theBATstudio

Demandbase Website Design

We live and breathe web - in fact, we are a recognized leader in B2B, results-focused, website design. 

We have deep knowledge of, and experience in applying best-practices to building usable websites that are not only an extension of your brand, but also lead-generation machines that hit tangible business goals with provable success metrics. 

We have extensive experience designing and developing highly interactive web environments to engage prospects and visitors with your brand. We also know when to tone down the glitz and focus on content. Our core content-practice is aimed at improving website offerings by providing web optimized content to compel interaction and conversion.

In every design we consider the technology landscape and the specific needs of the client. We have developed websites on numerous CMS platforms, with a variety of marketing automation systems, and compliant with W3C standards. All of our websites are optimized for SEO, and all of our websites work across browsers and platforms.  

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Demandbase Website Refinement

The website was built using two advanced Flash frameworks: Gaia and Papervision, creating an advanced interactive experience while giving the client maximum flexibility in management of the site.
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For maximum engagement BAT explored multiple Flash and Interactive components in creating a website that captured a sense of forward-looking innovation within best-practice based constructs.
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Drawing inspiration from leading consumer sports brands, the design positions Chi as a part of that community and provides an engaging consumer experience.
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The redesigned website provided a clean, compelling and easy to use experience.
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BAT created an intuitive website focused on presenting the products and driving sales.
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BAT responded to the complex needs of a member based site with a simple best-practice design providing an intuitive user experience and consistent brand feel.
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After thorough creative exploration BAT pursued a design positioning UC4 as a category leader, focusing on intuitive information design and promoting thought leadership.
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