The website was built using two advanced Flash frameworks: Gaia and Papervision, creating an advanced interactive experience while giving the client maximum flexibility in management of the site.

For maximum engagement BAT explored multiple Flash and Interactive components in creating a website that captured a sense of forward-looking innovation within best-practice based constructs.

Leveraging the power of the client's offering the refined website is also a key demonstration piece for the Real-Time Identification Service.

The new website was a robust overhaul designed for lead generation, highlighting the new brand positioning, and presenting content to drive more educated leads into the funnel while supporting deep-funnel sales with highly segmented content.

BAT responded to the complex needs of a member based site with a simple best-practice design providing an intuitive user experience and consistent brand feel.

After thorough creative exploration BAT pursued a design positioning UC4 as a category leader, focusing on intuitive information design and promoting thought leadership.

BAT designed and implemented multiple campaign banners utilizing intricate interactivity providing an immersive user experience.