Demandbase Overview
Objectives:
- Develop a new category
- Develop new best practices
- Rapid and infectious adoption
Description:
In 2010 Demandbase evolved their technology from a mechanism to enhance contacts into a simple API to revolutionize the way B2B marketing uses the web.
Situation:
Demandbase needed to not only craft a story around their offering – but establish a new category of marketing tools – as their technology does not easily fit into analytics, CRM, marketing automation or demand generation – because it is a technology that spans all of those categories, not just improving their performance but reinventing those best practices associated with B2B marketing.
Engagement:
Demandbase engaged BAT as the leading B2B / SaaS agency – to help them craft this vision, develop a new paradigm of best practices, and ultimately realize this vision not just with a new website and marketing vehicles – but as Demandbase’s lead integration partner.
To date the engagement has included strategy, information design, website design, complex website development, copy-writing, video scripting and development, sales deck design and development, technology integration, and even joint pitches.
