• Suisun Valley: Overview
• Identity
• Website Visual Design
• Collateral

Objectives 

• Position Suisun Valley as an Authentic Alternative to Napa Valley
• Provide a Marketing Platform for Members
• Create and Easy-to-Update Website/CMS Platform

Description 

Suisun Valley sought to redesign their website to attract greater visitation, sell more product and become a viable alternative to the Napa Valley for Northern California tourists seeking an authentic winery and agricultural experience.

Situation 

Suisun Valley has long been a grape-growing and agricultural region of family farmers, passing down a love for the soil from generation to generation. While many top wineries have purchased their grapes over the years, the last decade has seen a proliferation of brands seeking to establish an AVA tradition of their own. BAT was engaged by Damron Marketing to help the Suisun Valley Vintners & Growers Association put the valley on the map as a consumer destination.  

Engagement 

BAT engaged the marketing committee of the SVVGA in an abbreviated Brand Synthesis© exercise to capture the essence of the Valley and translate that into an Identity System, Map, Website, Brochure and Email program designed to encourage visitation and improve the valley’s reputation as a destination wine-tasting experience.

Results 

The new identity, brochure and website have helped the membership present a unified, authentic brand to the tourism industry, loyal patrons and new visitors. The website has provided new channels for wineries, fruit stands, restaurants and artists to establish a high-quality collective web presence with minimal investment. The SEO-optimized structure and content have increased exposure across a variety of key terms. Ultimately the project has succeeded on every front – providing a new face for Suisun Valley!