Campaign Designs
Objectives
- Craft an engaging user experience
- Refine the offering expression
- Shift industry impression from niche player to strong challenger: create a mid-tier position in the category
Situation
UC4, an IT automation company founded in Austria, had recently acquired a US competitor seeking to expand their overall market share and solidify their US presence. The company relocated their primary marketing functions to the US and sought to transform their brand from a regional niche player into a strong worldwide challenger.
Engagement
Through Brand Synthesis® BAT captured the essence of the new brand with an intuitive and compelling website experience emphasizing lead-gen best practices and provided the client a great deal of flexibility to accommodate future product and market developments.
Results
The new website immediately made UC4 a recognized category challenger with a focus on innovative technologies and thought leadership. Time spent on site has increased and average page views has increased by over 30% and conversions rates have increased 27%.
