Clickability Website & Collateral

theBATstudio, led by Christopher Harmon, is a leader in the B2B marketing space. In addition to the case studies listed here, Chris helped re-launch the SuccessFactors brand through their IPO, guided TIBCO in repositioning with video, web, collateral and user-conference projects, relaunched MarketTools.com and Zoomerang.com, and has worked with numerous start-ups to develop their brand strategy, create an identity and launch the brands on-line. You can explore this extensive experience in Chris' portfolio. Most recently we have been recognized for our leadership in B2B magazine and as regular presenters, and educators with OMS.

Clickability Website Visual Design

The Clickability website was designed with a modular system to enable full use of the Client's SaaS CMS platform for engaging visitors with contextual offers, rich interactive content, and multiple template types.

Baynote Brand Art

Through multiple rounds of iteration, the Brand Art process helped to hone the messaging around the adaptive web and to bring focus to the challenges in creatively presenting the concept.

Callidus Website Visual and Interactive Design

For maximum engagement BAT explored multiple Flash and Interactive components in creating a website that captured a sense of forward-looking innovation within best-practice based constructs.

Demandbase Website Phase Two

Leveraging the power of the client's offering the refined website is also a key demonstration piece for the Real-Time Identification Service.

Eloqua Customer Success Campaign

BAT captured HD video and high-res photos of Eloqua customers that provided the foundation for the Customer Success campaigns in B2B magazine.

HotLava Identity Systems

The BAT designed marks captured a sense of information flow while staying true to the brand name, and helping HotLava stand out in a competitive environment.

ON24 B2B Print Ad

BAT concepted an ad that was captivating and action oriented drawing on the strength of the client customers.

UC4 Website Reinvention

After thorough creative exploration BAT pursued a design positioning UC4 as a category leader, focusing on intuitive information design and promoting thought leadership.