Hot Lava Systems Identity

theBATstudio, led by Christopher Harmon, is a leader in the B2B marketing space. In addition to the case studies listed here, Chris helped re-launch the SuccessFactors brand through their IPO, guided TIBCO in repositioning with video, web, collateral and user-conference projects, relaunched MarketTools.com and Zoomerang.com, and has worked with numerous start-ups to develop their brand strategy, create an identity and launch the brands on-line. You can explore this extensive experience in Chris' portfolio. Most recently we have been recognized for our leadership in B2B magazine and as regular presenters, and educators with OMS.

HotLava Systems Identity

BAT crafted a variety of unique marks for the Client capturing a sense of information flow while staying true to the brand's name. The update of the identity helped the client stand-apart at the heavily impacted Oracle tradeshow Open World, and drive dramatic business results.

Callidus Website Visual and Interactive Design

For maximum engagement BAT explored multiple Flash and Interactive components in creating a website that captured a sense of forward-looking innovation within best-practice based constructs.

Demandbase Website Phase Two

Leveraging the power of the client's offering the refined website is also a key demonstration piece for the Real-Time Identification Service.

Eloqua Customer Success Campaign

BAT captured HD video and high-res photos of Eloqua customers that provided the foundation for the Customer Success campaigns in B2B magazine.

HotLava Identity Systems

The BAT designed marks captured a sense of information flow while staying true to the brand name, and helping HotLava stand out in a competitive environment.

Marketo InfoGraphics

The information graphics capture the mid-century typographic inspired aesthetic of the report design while also conveying data from the study through clean easy-to-read, yet snappy visuals.

UC4 Website Reinvention

After thorough creative exploration BAT pursued a design positioning UC4 as a category leader, focusing on intuitive information design and promoting thought leadership.