UC4 Website

theBATstudio, led by Christopher Harmon, is a leader in the B2B marketing space. In addition to the case studies listed here, Chris helped re-launch the SuccessFactors brand through their IPO, guided TIBCO in repositioning with video, web, collateral and user-conference projects, relaunched MarketTools.com and Zoomerang.com, and has worked with numerous start-ups to develop their brand strategy, create an identity and launch the brands on-line. You can explore this extensive experience in Chris' portfolio. Most recently we have been recognized for our leadership in B2B magazine and as regular presenters, and educators with OMS.

UC4 Website Reinvention

BAT explored three distinct directions for UC4 – each seeking to postion UC4 among the category leaders with a focus on clean aesthetics, intuitive information design, and promoting thought leadership. The final concept was iterated in a variety of designs to explore use of color, localization (to nearly a dozen languages), and flexibility of campaign messaging.

Baynote Identity

After a robust identity design exercise, BAT produced a mark to capture the concept of the adaptive web while maintaining the heritage of the Baynote brand.

Callidus Website Visual and Interactive Design

For maximum engagement BAT explored multiple Flash and Interactive components in creating a website that captured a sense of forward-looking innovation within best-practice based constructs.

Conversive InfoGraphics

Demandbase Website Phase Two

Leveraging the power of the client's offering the refined website is also a key demonstration piece for the Real-Time Identification Service.

Eloqua Dreamforce

BAT created a social gaming experience for the Dreamforce conference that encouraged activity outside the trade-show booth and the conference floor that demonstrated the power of the Eloqua product in a fun, interactive contest.

HotLava Identity Systems

The BAT designed marks captured a sense of information flow while staying true to the brand name, and helping HotLava stand out in a competitive environment.

ON24 B2B Print Ad

BAT concepted an ad that was captivating and action oriented drawing on the strength of the client customers.