Chris Harmon and theBATstudio have worked with many of the relatively few true SaaS offerings in the world today: Eloqua, Clickability, ON24, SuccessFactors, FoundationSource, LendingClub, MarketTools, Zoomerang, GreenNote, and iForem among others.
The challenge that most SaaS brands face is the need to drive most, if not all of their leads online. This requires detailed attention to the best-practice mechanisms that engage B2B and B2C consumers with your offering. BAT has literally defined and invented some of these practices including the Call-to-Action module first introduces with SuccessFactors in 2005, and the focused segmentation communication methods now widely used across the industry. We bring this creative, strategic, solution focused thinking to every engagement to solve the problems client's face today and anticipate solutions for their need tomorrow. Just imagine how we can bring this experience to bear for you!
Work » By Industry » SaaS » Callidus Website Visual Design
BAT developed multiple design concepts that evoked a sense of forward-looking innovation while maintaining intuitive, best-practice based constructs. To better engage the prospect, BAT explored multiple Flash and Interactive components. Ultimately we focused on a clean and simple homepage experience, utilizing Flash-drive interaction to support the Client's Resources and Partner pages with a dynamic and visually rich filtering tool.