theBATstudio

Clickability Banner Campaign

Chris Harmon and theBATstudio have worked with many of the relatively few true SaaS offerings in the world today: Eloqua, Clickability, ON24, SuccessFactors, FoundationSource, LendingClub, MarketTools, Zoomerang, GreenNote, and iForem among others. 

The challenge that most SaaS brands face is the need to drive most, if not all of their leads online. This requires detailed attention to the best-practice mechanisms that engage B2B and B2C consumers with your offering. BAT has literally defined and invented some of these practices including the Call-to-Action module first introduces with SuccessFactors in 2005, and the focused segmentation communication methods now widely used across the industry. We bring this creative, strategic, solution focused thinking to every engagement to solve the problems client's face today and anticipate solutions for their need tomorrow. Just imagine how we can bring this experience to bear for you!

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Clickability Banner Campaign

To support a new product launch, Clickability needed a series of banners to highlight the benefits of the new offering and drive engagement through a webinar series. BAT concepted, designed, and wrote copy for delivery of final files within two weeks. 

For maximum engagement BAT explored multiple Flash and Interactive components in creating a website that captured a sense of forward-looking innovation within best-practice based constructs.
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BAT concepted and designed banners for support of a new product launch, completing the project in under two weeks.
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BAT provided a comprehensive design for all elements of the '09 user conference emphasizing the new brand, the location and customer success stories.
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BAT designed best practice email and landing page templates to drive click-through and conversion.
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BAT concepted an ad that was captivating and action oriented drawing on the strength of the client customers.
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