Baynote

theBATstudio, with Chris Harmon, has a long history of helping some of the largest technology brands in the world develop and maintain their interactive presence, as well as having helped innovative start-ups and mid-stage ventures realize exponential growth. In addition to the case studies listed here, Chris helped re-launch the SuccessFactors brand through their IPO, guided TIBCO in repositioning with video, web, collateral and user-conference projects, relaunched MarketTools.com and Zoomerang.com, and has worked with numerous start-ups including GreenNote, iForem, IronRidge Solar and Riott among many others.

Chris' experience includes overseeing the development of interactive experiences for such luminary technology brands as McAfee, HP, Sony, AOL and others. Read more about Chris' technology leadership in the About section.

Identity and Business Systems

Clickability Collateral

The collateral was designed to capture the elements of a clean website within the print medium. The final product was easy to use, maintain, and flexible enough to expand to future needs.

Conversive Website Design

Demandbase Website Phase Two

Leveraging the power of the client's offering the refined website is also a key demonstration piece for the Real-Time Identification Service.

Eloqua Website Visual Design

The new website was a robust overhaul designed for lead generation, highlighting the new brand positioning, and presenting content to drive more educated leads into the funnel while supporting deep-funnel sales with highly segmented content.

HotLava Identity Systems

The BAT designed marks captured a sense of information flow while staying true to the brand name, and helping HotLava stand out in a competitive environment.

Marketo InfoGraphics

The information graphics capture the mid-century typographic inspired aesthetic of the report design while also conveying data from the study through clean easy-to-read, yet snappy visuals.

UC4 Interactive Widgets

BAT's proprietary banner engine anchored the homepage providing easy edits to copy, graphics and SWF files, and our custom filter engine provided an easy search mechanism for case studies and content.

UC4 Campaign Designs

BAT designed and implemented multiple campaign banners utilizing intricate interactivity providing an immersive user experience.