Eloqua: Website » theBATstudio

Eloqua Website

theBATstudio, with Chris Harmon, has a long history of helping some of the largest technology brands in the world develop and maintain their interactive presence, as well as having helped innovative start-ups and mid-stage ventures realize exponential growth. In addition to the case studies listed here, Chris helped re-launch the SuccessFactors brand through their IPO, guided TIBCO in repositioning with video, web, collateral and user-conference projects, relaunched MarketTools.com and Zoomerang.com, and has worked with numerous start-ups including GreenNote, iForem, IronRidge Solar and Riott among many others.

Chris' experience includes overseeing the development of interactive experiences for such luminary technology brands as McAfee, HP, Sony, AOL and others. Read more about Chris' technology leadership in the About section.

Eloqua Website Visual Design

Eloqua engaged BAT to design a reference website for lead generation that embraced best practices and harnessed the power of the new brand positioning. BAT created a site that leveraged a complete overhaul of their web content, presenting multiple levels of information from highly segmented video and PDF resources to webinar content and alternative presentation models. The website has exponentially increased lead-gen efforts.

Baynote Brand Art

Through multiple rounds of iteration, the Brand Art process helped to hone the messaging around the adaptive web and to bring focus to the challenges in creatively presenting the concept.

Callidus Website Information Design

A detailed sitemap and wireframes were key to the project success in capturing content management needs, technology requirements, and development of Functional Specifications.

Clickability Website Visual Design

The site was built to fully utilize the client's SaaS CMS platform, engaging visitors with contextual offers, interactive content, and multiple template types.

Demandbase Website Phase Two

Leveraging the power of the client's offering the refined website is also a key demonstration piece for the Real-Time Identification Service.

HotLava Website Visual Design

BAT created an intuitive website focused on presenting the products and driving sales.

ON24 B2B Print Ad

BAT concepted an ad that was captivating and action oriented drawing on the strength of the client customers.

UC4 Website Reinvention

After thorough creative exploration BAT pursued a design positioning UC4 as a category leader, focusing on intuitive information design and promoting thought leadership.