Overview » theBATstudio

Overview: Technology

theBATstudio, with Chris Harmon, has a long history of helping some of the largest technology brands in the world develop and maintain their interactive presence, as well as having helped innovative start-ups and mid-stage ventures realize exponential growth. In addition to the case studies listed here, Chris helped re-launch the SuccessFactors brand through their IPO, guided TIBCO in repositioning with video, web, collateral and user-conference projects, relaunched MarketTools.com and Zoomerang.com, and has worked with numerous start-ups including GreenNote, iForem, IronRidge Solar and Riott among many others.

Chris' experience includes overseeing the development of interactive experiences for such luminary technology brands as McAfee, HP, Sony, AOL and others. Read more about Chris' technology leadership in the About section.

Baynote Brand Art

Through multiple rounds of iteration, the Brand Art process helped to hone the messaging around the adaptive web and to bring focus to the challenges in creatively presenting the concept.

Callidus Website Information Design

A detailed sitemap and wireframes were key to the project success in capturing content management needs, technology requirements, and development of Functional Specifications.

Demandbase Website Phase Two

Leveraging the power of the client's offering the refined website is also a key demonstration piece for the Real-Time Identification Service.

Eloqua Website Visual Design

The new website was a robust overhaul designed for lead generation, highlighting the new brand positioning, and presenting content to drive more educated leads into the funnel while supporting deep-funnel sales with highly segmented content.

HotLava Identity Systems

The BAT designed marks captured a sense of information flow while staying true to the brand name, and helping HotLava stand out in a competitive environment.

ON24 B2B Print Ad

BAT concepted an ad that was captivating and action oriented drawing on the strength of the client customers.

UC4 Website Reinvention

After thorough creative exploration BAT pursued a design positioning UC4 as a category leader, focusing on intuitive information design and promoting thought leadership.