UC4 Website

theBATstudio, with Chris Harmon, has a long history of helping some of the largest technology brands in the world develop and maintain their interactive presence, as well as having helped innovative start-ups and mid-stage ventures realize exponential growth. In addition to the case studies listed here, Chris helped re-launch the SuccessFactors brand through their IPO, guided TIBCO in repositioning with video, web, collateral and user-conference projects, relaunched MarketTools.com and Zoomerang.com, and has worked with numerous start-ups including GreenNote, iForem, IronRidge Solar and Riott among many others.

Chris' experience includes overseeing the development of interactive experiences for such luminary technology brands as McAfee, HP, Sony, AOL and others. Read more about Chris' technology leadership in the About section.

UC4 Website Reinvention

BAT explored three distinct directions for UC4 – each seeking to postion UC4 among the category leaders with a focus on clean aesthetics, intuitive information design, and promoting thought leadership. The final concept was iterated in a variety of designs to explore use of color, localization (to nearly a dozen languages), and flexibility of campaign messaging.

Callidus Website Information Design

A detailed sitemap and wireframes were key to the project success in capturing content management needs, technology requirements, and development of Functional Specifications.

Clickability Website Visual Design

The site was built to fully utilize the client's SaaS CMS platform, engaging visitors with contextual offers, interactive content, and multiple template types.

Eloqua Website Visual Design

The new website was a robust overhaul designed for lead generation, highlighting the new brand positioning, and presenting content to drive more educated leads into the funnel while supporting deep-funnel sales with highly segmented content.

HotLava Website Visual Design

BAT created an intuitive website focused on presenting the products and driving sales.

ON24 B2B Print Ad

BAT concepted an ad that was captivating and action oriented drawing on the strength of the client customers.

UC4 Website Reinvention

After thorough creative exploration BAT pursued a design positioning UC4 as a category leader, focusing on intuitive information design and promoting thought leadership.